Spring renewal wrapped up on May 15 with a 4.7% growth over the same date last year! Membership renewal totals reached 2,789 girls, 787 adults and 528 lifetime members registered for membership year 2020 (MY20). It is the third consecutive year of growth for girl registration during spring renewal. An additional 125 girls registered this year representing a 4.7% growth over spring renewals on 5/15/18. When compared to our official spring renewal campaign for MY19 which was four weeks ending on 4/30/18, an additional 328 girls representing 13% growth was achieved in the MY20 Spring Renewal Campaign.
MY20 spring renewal demonstrates how successful we can be when we work together. It was a council effort with Service Unit Administrators and Troop Support Specialists on the front lines making calls and encouraging renewal supported by their respective service and region teammates. Our MarComm team kept the campaign out in front of our volunteers and family with Facebook posts, direct emails, website presence and more. Product sales and program teams worked incentive magic to make spring renewal enticing and rewarding.
Congratulations to the following winners of our Troop and Service Unit Incentives!
Troop leaders will receive a call the week of May 17 to discuss fulfillment.
Service Units with Greatest Percentage of Girl Renewal
Region 1 Service Unit 131 & Service Unit 144 in a tie at 58% increase - $25 will go to each
Region 2 Service Unit 216 at 47% increase
Region 3 Service Unit 380 at 48% increase
Region 4 Service Unit 450 at 54% increase
Checks will be mailed to the SUA within two weeks.
Patches will be processed and will start getting out to troops in the next couple of weeks. We will deliver at upcoming SU meetings and events when possible.
Congratulations to all!