Girl Scouts kick-off Cookie Program during 100th Anniversary
From a Cookie locator mobile phone app to “blinged out” Girl Scout Cookie booths, this year’s Girl Scout Cookie Program which begins January 20, is destined to be the sale of the century! As Girl Scouting prepares to turn 100 in 2012, the council is ushering in a new era of the Girl Scout Cookie Program with new tools and marketing strategies to assist girls in reaching their goals and taking action.
“We have quite a few troops this year who have set high goals for themselves since they want to travel to Washington, D.C.; Savannah, Georgia; and elsewhere to attend Girl Scouts 100th Anniversary events being planned,” said Alisha Moore, Director of Sales, at Girl Scouts Louisiana East. “Everyone is excited about celebrating 100 years of Girl Scouting – we’ve even added a new cookie this year, called Savannah Smiles.”
According to Moore, the new 100th anniversary cookie is a bite-sized lemon wedge cookie, dusted in powdered sugar. It’s named to honor the city where Girl Scout founder Juliette Gordon Low made the decision to start Girl Scouting back in March 1912.
The Girl Scout Cookie Program is the largest girl-led financial literacy program in the country, in which Girl Scouts learn goal setting, decision making, money management, people skills and business ethics. Last year, Girl Scouts in the local council sold over 1.1 million boxes of cookies, with 186 girls selling 500 boxes or more.
Girl Scouts begin taking cookie orders on Friday, January 20. Cookies are $3.50 per box upon delivery, and are preservative-free, kosher, with zero trans fat per serving. Cookies will be sold at various booth locations throughout the 23 parishes served by the council March 2 – 18. Customers will be able to find the location and times of Girl Scout cookie booth sales online or through the Cookie Locator mobile app, downloadable from the iTunes store, or by calling **GSCOOKIES (**472665437) from their mobile phone.
Cookie proceeds fund troop activities with the remainder helping the council to maintain properties, train and recruit volunteers, and support council initiatives. This year’s theme of What Can a Cookie Do – More than You See encourages girls to use their cookie money to lead Take Action projects, which are sustainable projects that benefit the community long after Cookie Season is over. Additionally, Gift of Caring remains a popular community service project in which girls encourage customers to buy cookies for donation to a non-profit, service or military organization selected by the troop.
This year Girl Scout troops/groups will have the chance to exhibit their creativity when they “Bling” their cookie booths to gain extra customer attention and win troop prizes.
Girl Scout’s mission is to build girls of courage, confidence and character who make the world a better place. The local council, Girl Scouts Louisiana East, serves girls 5 to 17 in the parishes of Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Jefferson, Lafourche, Livingston, Orleans, Plaquemines, Pointe Coupee, St. Bernard, St. Charles, St. Helena, St. James, St. John, St. Mary, St. Tammany, Tangipahoa, Terrebonne, Washington, West Baton Rouge, and West Feliciana. For more information about Girl Scouts, call the council office in New Orleans at 504-733-8220, or visit its website at www.gsle.org.
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Media contact: Marianne Addy, VP of Communications and Development,
504-733-8220, ext. 2226 or firstname.lastname@example.org